Culturally Specific Alternatives to “Web-Marts”
نویسندگان
چکیده
To be competitive in today’s marketplace, companies must expand their commercial activities beyond national borders. Responding to the needs of customers, e-commerce models have been developed that make sense in a globally networked world. A problem with most global e-commerce models is a flattening of cultural diversity, with little regard to local identity. This paper presents a cultural metaphor for online shopping – that of a bazaar. The bazaar model accommodates specific cultures and relies on 3D information technology and virtual worlds. The metaphor is extended to a general culturally specific model for e-commerce.
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